Want to find the best fettuccine in town? Make free calls? Translate your tweets? There’s a blue-and-white app for all that, and more. We give you the best of Israel’s iPhone apps
By Brian Blum – @ New York Jewish Guide.com
Whether you’re looking for something healthy to eat or trying to plot the best way home through rush-hour traffic, there’s an application for that on your iPhone. And if you look under the hood, you might just discover it’s made in Israel. With its expertise in cellular technologies, a love affair with the cell phone, and a fast national adoption rate for the iPhone – despite the fact Israelis pay some of the highest prices in the world for the privilege – it’s not surprising that Israelis have plunged into development of iPhone applications. ISRAEL21c combed through some of the best Israeli apps to come up with our top 10 blue-and-white list for the iPhone.
With a recent positive write-up in The New York Times, Fooducate is the latest darling of the Israeli iPhone app scene. And it’s healthy to boot. The concept is simple: before you buy a product at the grocery store, check out what’s really in it. If its bite is worse than its crunch, Fooducate will suggest an alternative that’s better for your body (if not for your pocketbook). The app uses the iPhone’s built-in camera to scan a product’s bar code. Using its own proprietary algorithm, Fooducate counts up the nutrients and assigns a letter grade from A to D. The app is smart enough to spot cleverly disguised additives – did you know that “autolyzed plant protein” is just another way to say MSG? Fooducate is primarily for products manufactured in the United States, and its database isn’t yet complete (the company encourages users to snap pictures of items they’d like to see covered and send them in).